About Brand Strategy Workbook - By Graphink
A paid guided brand workbook using five modules to develop positioning, tone, and research-grounded visual direction before moving into identity design.
What’s included
- Five guided strategy modules
- Positioning and tone exercises
- Research-based visual direction
How to use it in practice
Work through the exercises with a specific business and audience in mind. Keep evidence beside each claim and note where you are still making an assumption. Before using the workbook as a design brief, ask someone outside the process to explain the proposed positioning back to you.
Set it up in your workspace
- Open the original Notion Marketplace listing and add the template to your chosen workspace while signed in. Keep its example records until you understand how the pages connect.
- Work through the exercises with a specific business and audience in mind.
- Try one complete example before adding a large backlog. Check that its views and any calculations show what you expect, then replace the sample content with your own.
Who it suits and what to consider
Founders and strategists preparing a clearer foundation for a designer or branding engagement. The creator explicitly distinguishes the strategy work from a finished logo. Published client examples illustrate their process and do not guarantee similar commercial results for another business.
