About Brand Identity: Questionnaire
A guided questionnaire for clarifying a brand’s audience, values, positioning, and distinctive offer.
What’s included
- Brand identity questions
- Audience, values, and positioning prompts
- A structure for defining the offer’s distinctive qualities
How to use it in practice
Answer using concrete examples from the business rather than aspirational adjectives alone. Mark assumptions that need customer evidence, then compare answers with the message and visual direction you plan to use. Review the resulting brief with the people responsible for the brand before treating it as agreed guidance.
Set it up in your workspace
- Open the original Notion Marketplace listing and add the template to your chosen workspace while signed in. Keep its example records until you understand how the pages connect.
- Answer using concrete examples from the business rather than aspirational adjectives alone.
- Try one complete example before adding a large backlog. Check that its views and any calculations show what you expect, then replace the sample content with your own.
Who it suits and what to consider
Founders and creatives preparing the direction behind brand messaging or design. It supports discovery and discussion rather than supplying a finished visual identity or verified market position.
