About Product Launch Checklist
A launch involves work outside the product itself: messaging, readiness checks, and the handoff after release. This checklist gives that coordination a home. Assign an owner to each relevant item rather than treating the list as one person’s reminder.
What’s included
- A single action-oriented launch database
- A 60-day countdown divided into launch phases
- Tasks spanning strategy, product, marketing, operations, and go-live
How to use it in practice
Work backwards from a realistic launch date and review the phases against your release. Give relevant tasks an owner and a clear finish condition. Check readiness weekly, especially where one team’s work depends on another. After launch, retain the useful lessons and remove irrelevant steps before reusing the checklist.
Set it up in your workspace
- Open the original Notion Marketplace listing and add the template to your chosen workspace while signed in. Keep its example records until you understand how the pages connect.
- Choose a real launch date and review the checklist against your release. Remove steps that do not apply and assign the rest.
- Try one complete example before adding a large backlog. Check that its views and any calculations show what you expect, then replace the sample content with your own.
Who it suits and what to consider
Small teams preparing to launch a product. Useful for coordinating a launch without a large project system. Treat the countdown as an adaptable sequence, since your product may need a different lead time.


